Scientifically reformulated to combine the proven attractiveness of active sodium with several key vitamins and minerals that will provide your whitetail herd with missing nutrients. These missing nutrients are believed by many scientists to be the missing key ingredients to "unlock" antler development and improve overall herd health. Whitetail Addiction forces many minerals already in the soil to rise to the surface where they can be utilized by your deer herd. This product is extremely attractive to deer and they will quickly develop a wallow as they frequent the site seeking the minerals and nutrients that surface. Refresh the lick periodically to ensure continued usage.